Consumer advocates seem to love to point out that moms are a big influence on how a family spends their money
. Many marketers acknowledge this too. This isn't news -- but many companies still aren't paying attention
Do they really think moms will think it's OK for the Little Einsteins boys to be able to stand up, but not the girls?
Moms were girls once, after all.
And while we're talking about characters who can't sing on key even though their specialty is supposed to be singing
, why do companies think it's OK for toys that play music to feature children who just can't sing? Their grandpa must be the CEO of VTech.
Moms have to listen to this eleventy million times, you know. Our poor ears. Our poor, bleeding
There are lots of toys I could rant about, especially the ones that break within the first hour of play or the ones that are impossible to assemble without an engineering degree or passable translation skills.
But it's not just toys.
It's how parents can spend almost $3 for a box of Gerber Graduates Fruit Twists and get only this:
It's how the manager of our local Best Buy canceled our order for a dishwasher last month without telling us. (Our old one broke down. I know hand washing the dishes is better for the environment -- which I did for a month, thanks to Best Buy. Guess I just became addicted to having the machine do it for me. Don't hate on me, though, because the new one is easy on water and electricity.)
It's how Sony refused to repair our fifth Cybershot digital camera a little more than a year after we bought it. The warranty had just barely expired. We reminded the company we've purchased five of these little guys in six years -- not a good track record for their camera, but a
foolish track record of ours. We have a new baby coming! We need a camera! Sony wasn't sympathetic.
I think I'll just go back to 35mm film until I can afford a digital SLR.
Maybe it's just me, but you would think because we're in a recession, companies would be trying harder to win your business and keep you as a customer.
Instead, we get the employee who doesn't know where anything is in the store. The rude newspaper "courtesy call" marketer insisting your bill is overdue even though you paid for a year in advance. (How many in the downtrodden newspaper business dream of having subscribers like us who pay for a year at a time?!) Fewer items in stock. Longer checkout lines.
It's not just large corporations, either. I walked into an independently run baby store last night, quite obviously pregnant
, and none of the five employees who passed me offered to help me find anything in the store or asked if I needed help. To quote Julia Roberts in Pretty Woman
when she went back to the Rodeo Drive shops that shunned her, "Big mistake. Huge. I have to go shopping now...."
With customer service like this, who really wants to buy anything?
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Labels: domestic life, rants, reviews, shopping, stuff, this is why I'm crazy, toys